Blogs
The Bragging Board
The Bragging Board – Do you find it difficult to recognise when your team excels? Annual appraisals don’t cut it! That’s the truth! Acknowledging a member of the team for the hard work they put in once a year, during an annual appraisal is not sufficient. Practice owners are not to blame, unfortunately,
Who Is The Worlds Best Marketing Consultant?
Who is the world’s best business marketing consultant? I will tell you exactly who it is! On average, I charge £20,000 for my business consultancy per year. You might be thinking “that’s expensive, what exactly do I do for that kind of money and what do you get out of it?” I can confirm
Download – USP Questionnaire
It’s sometimes difficult to see your Unique Selling Points (USP) when you see your business day in and day out. You tend to get used to your USP’s including even the minor negative points. It just becomes normal and expected. Yet, it’s quite easy to highlight your USPs in your marketing to separate yourself from others in your
Download – Quarterly Appraisal Form
Do you know what the biggest reason is for team members leaving your business? No, it’s not pay, its appreciation. Business owners don’t forget to pay their tax’s, pay their staff or pay their invoices but they do frequently forget to pay respect to their team and boy, it’s the worth things you should be forgetting, There’s
Feel Bad About Selling To Patients?
Let’s start off with a simple question. What is selling? Selling is to persuade or induce someone to purchase from you. We’ll come back to this later. Some dentists have a belief that when creating a treatment plan and adding high-end specific treatments onto a plan it is unethical and feel uncomfortable when giving the
The Dental Marketer – Podcast #38
I recently got requested by a good friend Michael Arias at The Dental Marketer who runs a successful dental marketing podcast show, #TDMTalks where he invites guests to come and join him in sharing strategies on how to make your dental practice profitable. I was honoured to be invited! You can view the show by clicking
Guide to Buying Your First Dental Practice
Oh the glorious times of the early 21st century! I’m sure we all have reminisced the wide spread opportunity of practices to choose from being sold for affordable prices. The greater times of generous bank loans with minimum security restrictions being provided to any acclaimed and qualified dentist, even at the lowest of rates! Many
Dental Nursing Journal – Bottom to the Top
I recently had an article created about me and my career as a trainee dental nurse to becoming a dental business consultant by the Dental Nursing Journal. It was to share my experiences, my mentors, my ‘why’ and my tips for any aspiring dental nurses who want to break away from the norm. I shared
Management Tips From Sir Alex Ferguson
In my latest article I share with you the gems I discovered and implemented from reading Sir Alex Fergusons book, Leading. I created action steps and tips which can be used for the dental industry. To be honest these gems can be used in any industry. For those who dont know who Sir Alex Ferguson
12 Dental Marketing Tips for Christmas
View my 12 favourite dental marketing tips you can implement this Christmas and prepare for a prosperous 2016. Read the tips by clikcing here http://thecreativecomposite.co.uk/12-dental-tips-of-marketing-for-christmas/